Usborne Books At Home | Our Work With Their Gold Club Members
We were asked to put together a tailored two-day programme that would be run for the top 10 Gold club team leaders for the direct selling side of the business. Each delegate essentially runs their own...
View ArticleThe Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists
Now, more than ever before, information is coloured by how well it is presented. The attractiveness of the piece of content you are sharing will determine how much or how little people will connect...
View ArticleThink About This: “Market” Your Content as You Would a Product
When I work with clients in helping to clarify what their content plan is and how and where the stories are going to come from – sometimes I use this metaphor: Window Dressing. The way to be smart...
View ArticleMake Sure You Are Entertaining Your Audience and Not Yourself
I have a little girl who is just fascinated with the Disney Movie "Frozen" at the moment. (I’m gently using the word 'fascinated'…but frankly its bordering on obsession and she is on a strict...
View ArticleMy Five Experience Proven Suggestions on Working WITH Your Team on Social Media
We are now 10+ years down the line with social media and yet I still come across people and businesses who haven’t quite understood that social media needs some focus when it comes to systems. More...
View ArticleCreate Content That Attracts Attention, Entices Action and Inspires Advocacy
I registered for Donna Moritz from Socially Sorted’s Visual Marketing Webinar early this month and while I got many little gems from listening to Donna - there was one element that really stood out for...
View ArticleFuture Proofing Your Business in the 21st Century
It occurs to me that there is an element that some businesses haven’t quite grasped about participating in social media. And that is…that their future customers are so familiar with communication and...
View ArticleWhat is Podcasting? Is creating audio right for your business?
Podcasting is on a growth trajectory (supported in Social Media Examiner’s April 2014 Social Media Marketing Report) and should be one of things you want to learn more about this year. A ‘podcast’, as...
View ArticleWhat I like about Ellenborough Park Hotel’s Social Media
The Ellenborough Park Hotel is a luxury hotel in Cheltenham…in the gorgeous Cotswolds. Unfortunately, because of the work that I do – the first thing that I do when shopping around of places to go, or...
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